Spring Is the Best Time to Start Over. But January Is When We Talk About It.

January gets the credit, but spring is when change actually sticks. Why January is for reflection and spring is for real momentum.
By
Austin Phillips, Founder of Ardent Fitness and Education
January 4, 2026
Spring Is the Best Time to Start Over. But January Is When We Talk About It.

Austin Phillips, Founder of Ardent Fitness and Education

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January 4, 2026

Spring Is the Best Time to Start Over.
But January Is When We Talk About It.

It’s January.

If you are thinking about your health right now, that makes sense. January invites reflection. It asks us to take stock of the year behind us and imagine something better ahead. That instinct is not wrong.

What usually goes wrong is what we do with it.

We treat January like a starting line when, for most people, it is anything but.

January is dark. Sleep is often off. Stress is high. Routines are disrupted. Work ramps up. Kids are back in school. Bills arrive. The weather limits movement and social connection. Energy is low, but expectations are high.

And yet, this is when we tell people to reinvent themselves.

When that doesn’t work, we quietly turn the struggle inward. We assume the problem is motivation, discipline, or willpower. We label it failure.

That story has never really made sense.

January Invites Reflection, Not Reinvention

January invites reflection, not reinvention.

January is not a bad month. It’s just miscast.

We ask January to do the work of spring. We expect action when the body is still stabilizing. We demand intensity when the nervous system is tired. We confuse reflection with execution.

January is not built for dramatic change. It is built for orientation.

It is a checkpoint. A pause. A moment to look at what carried over from last year and what no longer fits. It’s a time to notice patterns, not punish them.

When January feels heavy, that is not a personal flaw. It is feedback.

January Isn’t the Problem. How We Use It Is.

We are taught that if change matters, it should start immediately. That urgency creates pressure, not progress.

January rewards people who already have structure. It punishes everyone else.

That does not mean those people are weak. It means the expectations and the environment do not match.

January is when most people need stability, not intensity. Consistency, not novelty. Space to recover, not pressure to perform.

Why Spring Is When Change Actually Sticks

If you look honestly at when change tends to last, it is rarely January.

Spring brings longer days. Sleep improves. Energy increases. Movement becomes easier. Social rhythms return. The environment starts helping instead of resisting.

That matters more than motivation.

Change sticks when the environment supports it. Spring does that naturally.

Humans did not evolve to overhaul themselves in the cold and dark. We evolved to recover there. Winter was for preservation. Spring was for expansion.

So Why Are We Talking About This in January?

Because January is when people start thinking.

January is when questions surface.

Why did I fall off last year?
What actually worked?
What am I tired of forcing?
What do I want to feel different by this time next year?

Those are not action questions. They are design questions.

January’s real job is not to demand more effort. It is to help you decide what is worth carrying forward and what needs to change when the conditions are right.

January is when you orient yourself so spring has somewhere to go.

A Better Way to Think About “Starting”

We have been taught that starting over means doing more. Harder. Faster. All at once.

In reality, sustainable change usually starts with subtraction.

What Winter Is Actually For

Winter is a good time to:

  • Simplify routines
  • Stabilize sleep
  • Reduce friction
  • Rebuild trust with your body
  • Let go of expectations that were never realistic

What Spring Is Designed to Support

Spring is a good time to:

  • Add load
  • Increase volume
  • Expand goals
  • Build capacity
  • Chase momentum

When we flip these seasons, people burn out. When we respect them, people last.

Let’s Have the Conversation

If you are thinking about your health in January, you are not late. You are not behind. You are not failing.

You are paying attention.

You do not need to force a reset right now. You need clarity. You need honesty. You need a plan that fits the reality of your life, not the pressure of a calendar.

Spring will come. It always does.

The question is not whether you are motivated enough to start today. The question is whether you are willing to use this moment to understand what you actually need next.

January is not for reinvention.
January is for orientation.

If you use it well, spring takes care of the rest.

Schedule a time to sit down for an intro, we can help you make a plan!


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